We Are Here Campaign
We Are Here Campaign
In August 2025, the Big Ten Conference launched the “We Are Here” campaign, showcasing the academic achievements the universities have achieved across all members. Together, the 18 members of the Big Ten Conference are educating more than 810,000 students, preparing them for successful lives and careers. The Big Ten’s collective graduation rate is more than 20 points above the national average and the universities have more than 9.2 million living alumni. Developed by a creative team of staff from Big Ten member universities, this campaign showcases the real-world impact of collaboration among our institutions.
So far, the Big Ten Conference has released two campaigns spots with a third scheduled to air later in the year.
"We Are Here" Campaign Ad #2
In January 2025, the second ad of the "We Are Here" series hit the airwaves during Big Ten basketball games and other winter sports. At its heart are students and alumni, sharing what a Big Ten education made possible for them. Their journeys — from studying under Nobel Prize–winning faculty to hands-on internships and undergraduate research — speak to the world-class opportunities available at Big Ten member institutions.
"We Are Here" Campaign Ad #1
In August 2025, the Big Ten Conference launched a new awareness campaign — “We Are Here” — with a video ad highlighting how our universities are impacting health, growing economies, and building brighter futures in communities across the country. Developed by a creative team of staff from Big Ten member universities this campaign showcases the real-world impact of collaboration among our institutions.
About the Big Ten Academic Alliance
The Big Ten Academic Alliance is the nation’s preeminent model for effective collaboration among research universities. For more than half a century, these world-class institutions have advanced their academic missions, generated unique opportunities for students and faculty, and served the common good by sharing expertise, leveraging campus resources, and collaborating on innovative programs. Governed and funded by the Provosts of the member universities, Big Ten Academic Alliance programs and initiatives are coordinated by a staff from its Champaign, Illinois headquarters.
Big Ten Academic Alliance Member Universities:
University of Illinois Indiana University University of Iowa University of Maryland University of Michigan Michigan State University | University of Minnesota University of Nebraska-Lincoln Northwestern University Ohio State University University of Oregon Pennsylvania State University | Purdue University Rutgers University-New Brunswick University of California Los Angeles University of Southern California University of Washington University of Wisconsin-Madison |